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007 ELEMENTS is the new
James Bond cinematic installation opening this winter built inside the
summit of the Gaislachkogl Mountain in Sölden. The name 007 ELEMENTS
reflects the visitor’s journey through a series of galleries, each
distilling the craft of the signature elements that define a James Bond
film. The installation will focus on Spectre, which was shot in
Sölden, but will also feature other titles in the James Bond franchise. |
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The collaboration between
the project’s Creative Director Neal Callow (Art Director on Casino
Royale, Quantum of Solace, Skyfall and Spectre) and Optimist
Inc. Head of Design Tino Schaedler and his team has resulted in an
immersive, interactive, and educational experience that places visitors
inside the world of 007 while revealing how that world is made.
“Our aim with 007 ELEMENTS is to tell the narrative of the Bond story in
an emotional and engaging way”, said Callow. “We want to use this
incredible location to place our guests into Bond’s environment, and bring
the stories to life in a unique and unforgettable way.”
Located 3,050 meters above sea level, the 1,300 square meter building has
been constructed within the mountain and is arranged over two levels.
Blending seamlessly with its surroundings, the impressive structure
reveals itself through a tunnel and unfolds into two main areas offering
spectacular views of the Tyrolean valleys.
The bespoke new building to house the installation was designed and is
currently being constructed by Obermoser Architects. Tyrolean architect
Johann Obermoser and his team have been planning and realising
award-winning commercial and residential buildings since 1983 including
the spectacular ice Q restaurant on the summit of the Gaislachkogl and the
Gaislachkogelbahn and Giggijochbahn cable car stations in Sölden.
Combining state-of-the-art technology with stark contemporary
architecture, 007 ELEMENTS creates a captivating experience with a
dramatic cinematic soundscape set in nature’s awe-inspiring surroundings. |
