JAMES BOND 007 MAGAZINE | James Bond News

007 MAGAZINE takes a behind-the-scenes look at the HEINEKEN commercial produced to tie-in with the release of Casino Royale.

The 60 second commercial entitled ‘Waiter’ features Eva Green (Vesper Lynd in Casino Royale) and was directed by Stephen Gaghan, the Oscar-nominated Screenwriter of Syriana (2005), which he also directed. The commercial was shot on the Peter Lamont designed Casino Royale sets at the Grandhotel Pupp in Karlovy Vary, Czech Republic which doubles as Hotel Splendide in the film.

Charlene de Carvalho-Heineken & Michel de Carvalho at the Casino Royale premiere

HEINEKEN's Charlene de Carvalho-Heineken and Michel de Carvalho at the Royal World Charity Premiere of Casino Royale in London on 14th November 2006.

HEINEKEN promotional commercial Casino Royale Eva Green

Scenes from HEINEKEN's commercial

ABOVE & BELOW: HEINEKEN's Peter van Campen, commercial director in charge of HEINEKEN/Casino Royale publicity.

Heineken's 'some things shouldn't be shaken or stirred' poster

ABOVE: As part of their promotion of Casino Royale HEINEKEN also produced print advertisements and posters with the tag line “Some things shouldn't be shaken or stirred". BELOW: Some of the other advertising material produced by HEINEKEN for the promotion of Casino Royale in The Netherlands. (below centre) In the run up to the release of Casino Royale HEINEKEN's website also featured an exclusive game of ‘Blackjack with Bond’.

Images courtesy of HEINEKEN International and HEINEKEN Nederland of The Netherlands