007 MAGAZINE - The World's Foremost James Bond Resource!

From Russia
With Love

60th Anniversary
1963–2023

007 MAGAZINE HOME  •  JAMES BOND NEWS  •  FACT FILES  •  MAIN MENU  •  PURCHASE 007 MAGAZINE

 
From Russia With Love 60th Annicersary 1963-2023

To accompany the UK release an iconic quad-crown poster designed by Eric Pulford and illustrated by Renato Fratini went through several iterations before its final rendition of Sean Connery as James Bond 007, surrounded by provocative images of women and a small vignette emphasising the exotic nature of the film, was approved. The main image of Sean Connery with a sardonic smile and holding a pistol across his chest became THE iconic image of the character that has appeared in some form or other on Bond posters ever since. However, the use of an air pistol instead of 007’s signature Walther PPK came about purely by accident. Celebrated photojournalist David Hurn (1934- ) was hired by Publicist Tom Carlile to take a series of publicity photographs of Sean Connery, Daniela Bianchi, and the other actresses in the film for use during the promotion of From Russia With Love. Unfortunately, Carlile forgot to bring the Walther PPK to the session, and Hurn being a keen amateur marksman offered his own Walther LP53 .177 air pistol for the photoshoot. Assured that the incongruous weapon could be airbrushed or altered by retouching in any posters that were based on the publicity stills, the photoshoot went ahead with the air pistol, which resulted in probably the most iconic series of stills ever taken for the James Bond film series. Unfortunately, nobody briefed the UK poster designers and the long-barrelled weapon featured as the centrepiece of the British advertising campaign, although some early concept designs do show the Walther PPK. Hurn’s Walther air pistol was originally sold in auction at CHRISTIE'S in 2001 for £14,100; and again for a world record $437,000 (£277,250) in 2010, and most recently in 2013 in the USA for $300,000. Unlike Dr. No (1962), which featured more of less the same advertising campaign on posters on both sides of the Atlantic, for the second James Bond film, alternate retouched versions of David Hurn’s stills were used by United Artists graphic designer David Chasman throughout the American campaign.

Sean Connery photographhed by David Hurn | From Russia With Love concept poster by Renato Fratini

ABOVE: (left) One of the iconic publicity stills taken by photographer David Hurn, showing Sean Connery holding a Walther LP53 air pistol instead of his trademark PPK. (right) A poster concept by Renato Fratini showing Sean Connery this time with the Walther PPK. The concept shows the genesis of the final poster, although the bikinied figure was dropped and replaced by the gypsy fighting girls. At this stage the tag-line was “It's James Bond Again!”, which ultimately became the more familiar “James Bond Is Back!” on the final version. It is also interesting to note the use of the 007 gun logo which ultimately didn’t appear in any UK advertising until 1969 for the film OHMSS. The final poster and most promotional material for From Russia With Love (1963) retained the logo originated by PAN Books, with a pistol and two bullets, which was also used on the Dr. No (1962) quad-crown poster. UK advertising introduced the hammer-and-sickle device inside the ‘O’ of ‘LOVE’; whereas the US logo actually used the device in place of the letter ‘O’. (Note also the mis-spelling of Daniela Bianchi's name on the concept poster.)

Renati Fratini preliminary poster design | From Russia With Love reference stills

ABOVE: (top left) Renato Fratini's original artwork (based on a design by Eric Pulford), although the face of Sean Connery was later slightly altered in the final rendering to show the more cruel sardonic smile of 007 [pictured below]. The final poster was based on a number of publicity stills including those of Connery holding the Walther LP53 air pistol that was intended to be retouched to resemble the PPK, but only carried out on the US posters. (right) The publicity still of Daniela Bianchi used as reference on the UK quad-crown poster, and (bottom left) the reference still of Martine Beswick and Aliza Gur as gypsy fighting girls Zora and Vida. (bottom centre) Another of the shots of Sean Connery from the original David Hurn photo session. The iconic stills of Sean Connery holding the Walther LP53 across his face or chest was used throughout the From Russia With Love publicity campaign, with the image of ‘Bond and Gun’ then appearing in some form or other on posters for almost all subsequent films in the series.
BELOW: The final From Russia With Love UK quad-crown poster designed by Eric Pulford and painted by Renato Fratini.

From Russia With Love (1963) Quad-crown poster

The final stages of post-production began on September 16, 1963 – where the sound, editing and music dubbing were finalised. The completed film was then sent to the Technicolor labs who delivered 75 release prints on October 7th – just one day before the press screening held at the ODEON Leicester Square. The final cut of the film had been trimmed slightly by the British Board of Film Censors in order to achieve its ‘A’ certificate. Although the Board was beginning to relax its views on sex and violence in British cinema, From Russia With Love clearly went beyond the bounds of a mainstream commercial film intended for a general audience at that time. Board Secretary John Trevelyan (1903-1986) ordered several cuts to From Russia With Love to tone down the sexual content of the film; a handful of suggestive lines between Bond and Tania were cut, in addition to several shots of the gypsy belly dancer Leila Guirat, and the subsequent fight between Martine Beswick and Aliza Gur. Treveleyan also ordered the removal of a shot of Tania walking naked towards Bond’s bed just before their first meeting (actually a double wearing a flesh colour body-stocking). This shot was the only one restored to the film when reclassified by the BBFC for home video release  in 1984. The Board also suggested shortening and darkening the sequence where Bond and Tania are secretly filmed in the bridal suite of their Istanbul hotel. One more harmful trim was Grant’s line, “What a performance!” when he comments on the secretly shot reel of film as he taunts Bond on board the Orient Express. At the end of the film in the print submitted to the censor, Bond repeats the line as he looks at the film reel before tossing it into the Venetian canal. The censor’s edit here results in a clumsy jump cut which has been present in all versions of the film since 1963. The trims were noted in a memo sent to United Artists executive Robert Blumofe in January 1964 by the US censor Geoffrey Shurlock. The export prints of From Russia With Love were then conformed to the UK original release. The cut material is presumed lost. Unlike BBFC trims made to later films in the series, these cuts have never been restored. Ironically, Robert Blumofe was one of the UA executives who originally vetoed Sean Connery’s casting as James Bond in 1961!

From Russia With Love censored lines

ABOVE: (top left) An original From Russia With Love (1963) cutting continuity document showing Grant's line of dialogue “What a performance!” as it originally appeared in the shooting script. (bottom left) The same line is later repeated by James Bond, and both instances were deleted from the release prints of the film by the British Board of Film Censors. (centre right) A memo from US censor Geoffrey Shurlock to United Artists executive Robert Blumofe, detailing the cuts made to From Russia With Love by the BBFC, which were also made to the International version of the film released in US cinemas in April 1964.

From Russia With Love then opened at the ODEON Leicester Square in London on Thursday October 10, 1963 – with the first public screening at 12.40pm. The final performance of the day beginning at 8.20pm was designated as a ‘Gala Screening’ with many cast and crew members present, including director Terence Young and co-producers Harry Saltzman & Albert R. Broccoli. Sean Connery attended with his parents and wife, actress Diane Cilento. Co-stars Robert Shaw [with his wife, actress Mary Ure] and Daniela Bianchi were also invited to the Gala Screening and after party. James Bond author Ian Fleming also attended the screening and afterwards hosted his own private party for friends at his London home in Victoria Square. A week later Ian Fleming wrote to his friend Amherst Villiers in the USA telling him, “… the first night of ‘From Russia With Love’ was a majestic success and the queues formed all day round and round Leicester Square where it is showing at the Odeon.“ It was just the boost Fleming needed, as in another six weeks he would find himself under a different spotlight in the High Court in London, as Kevin McClory’s THUNDERBALL plagiarism case finally came to trial. Embarrassed and defeated, Ian Fleming eventually settled the case out of court with McClory winning the screen rights to the 1961 James Bond novel.

From Russia With Love ODEON Leicester Square 1963

ABOVE: The ODEON Leicester Square on the evening of Thursday October 10, 1963. From Russia With Love had a ‘Gala Screening’ at 8.20pm with many cast and crew members attending the fourth performance of the day. Daniela Bianchi returned the next day (bottom right) with her 8mm cine camera to capture footage of the ODEON exterior marquee which featured huge stills of herself and Sean Connery, in addition to the unique artwork on display above and either side of the entrance to the cinema.
BELOW: (left) A special quad-crown poster was printed for the ODEON Leicester Square engagement of From Russia With Love (1963), but was also displayed at a handful of other screenings including (right) the New Victoria cinema [renamed ODEON Clerk Street in 1964] in Edinburgh which was attended by Sean Connery's parents Joseph and Euphemia.

Special Quad-crown poster From Russia With Love (1963)

From Russia With Love opened in larger towns and cities across the UK on Sunday, October 13, 1963 and proved incredibly popular, with many cinemas holding the film over for a second or third week. Due to its enormous success From Russia With Love was also shown for three weeks at the 2,400-seat ODEON Marble Arch from Thursday October 17, 1963, and became the first film ever to play simultaneously in four West End cinemas. It is no surprise that From Russia With Love subsequently became the highest-grossing British film of all time on its initial release, and broke the house record at the ODEON Leicester Square, taking £14,528 in its first week. The success of From Russia With Love prompted a re-release of Dr. No (1962) in many cinemas across the UK toward the end of 1963. Director of photography on both films Ted Moore went on to win the award for Best Cinematography (Colour) for his work on From Russia With Love at the 1964 BAFTA ceremony.

From Russia With Love ODEON Licester square queues and sell-out success

ABOVE: STANDING ROOM ONLY! (left) From Russia With Love opened to rave reviews at the ODEON Leicester Square, and a week later was playing concurrently in four West End cinemas. (top right) The US Trade journal Motion Picture Exhibitor reported in their October 23, 1963 edition that the second James Bond film had opened at the ODEON Leicester Square without a premiere in the accepted sense of the word. The four sell-out performances consequently shattered the opening day record at the cinema. (bottom right) The queues around the block in Leicester Square as From Russia With Love continued to break records, going on to then become the most successful British film of all time on its original release. This was a full six-months before From Russia With Love would open in the USA on April 8, 1964.
BELOW: (left)  A unique poster hoarding advertising the opening of From Russia With Love at the ODEON Glasgow on Monday October 14, 1963. The poster also advertises the supporting feature that was ultimately never shown. In order to capitalise on the enormous public demand to see the From Russia With Love, the original 85-minute supporting feature Stowaway In The Sky (1960) was replaced by a 24-minute documentary/travelogue This is Jordan (1963), which enabled cinemas to schedule more screenings each day. To the right of the ODEON poster, the billboard advertises The Princess Pocahontas which opened at the Alhambra Theatre on the same day. The stage musical featured Terence Cooper, who in 1967 would play ‘James Bond 007’ in Casino Royale. (centre) A full-page advertisement in the January 8, 1964 edition of Variety alerts audiences to the record-breaking success of the second James Bond film ahead of its US opening three months later. (right) From Russia With Love is promoted in a more low-tech manner when the film plays at the ODEON in the Leicestershire market town of Loughborough!

From Russia With Love ODEON Glasgow | Variety ad | ODEON Loughborough

CONTINUED


STILL AVAILABLE!
007 MAGAZINE ARCHIVE FILES Bond Girls of the 1960s - Martine Beswicke
36 pages [A4-size]

007 MAGAZINE ARCHIVE FILES - Bond Girls of the 1960s - Martine Beswicke

JAMES BOND NEWS

007 MAGAZINE Back Issues

From Russia With Love FACT FILE