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COLLECTING 007 – UK Exhibitors' Campaign Books
WRITTEN & COMPILED BY KEVIN HARPER

Exhibitors’ Campaign Books have been around for as long as there have been movies, and feature an eclectic mix of elements helping to promote a film. Mainly supplied to cinema managers (but sometimes also the national and local press) these publications in their standardised format e.g. for films released by United Artists in the Sixties (like the Bond series) would usually contain 12 pages, although the page count and page size of other film distributors’ campaign books could differ. The James Bond campaign books were mostly laid out in a portrait format (approximately 9¾" X 15"); although this style was broken with Thunderball (1965), You Only Live Twice (1967), and On Her Majesty’s Secret Service (1969), which were slightly larger (approximately 12" X 18") and issued in a landscape format, before returning to the portrait format again with Diamonds Are Forever (1971).

UK Exhibitors' Campaign Books newspaper advert blocks

Exhibitors’ Campaign Books contain all the officially released facts pertaining to each James Bond film – from the synopsis, credits and contractual billing of the filmmakers and artistes, to promotional tie-ins and details of the records, toys, books and magazines issued to support the release of each film; these fascinating time capsules show everything available and officially sanctioned at a given point in time. During the Roger Moore era several new marketing tie-ins were initiated during the theatrical release, and these were advertised in additional supplements to the original Exhibitors’ Campaign Book available after the film had gone into wider distribution, or used during a later re-issue. For some films in the series the National Screen Service also produced additional inserts with fewer pages reproducing the advertising block sections of the campaign book. These were generally supplied to regional newspapers to accompany cinema listings when the films were on general release.

All the James Bond films from Dr. No (1962) to Licence To Kill (1989) had Exhibitors’ Campaign Books produced to accompany the original release of each film. By the time Agent 007 returned to UK cinema screens after a six-year hiatus in 1995 with GoldenEye, the Exhibitors’ Campaign Book had been discontinued, replaced by Spirex-bound marketing manuals and electronic press kits on VHS videocassette, and eventually CD-ROM, and DVD, but were discontinued after The World Is Not Enough (1999). Surprisingly, nothing was produced for Die Another Day, the 40th anniversary film in the series, which had its Press Kit issued as a CD-ROM with printed production notes slotted behind the Miranda Frost section. The contents were housed in a fold-out glossy card case (5.5" X 7.5"). However, a 26-page glossy colour landscape format Marketing Guide (7" X 11.75") was produced for Casino Royale (2006).

Not surprisingly these publications have become highly sought-after and can be an expensive addition to a Bond enthusiast’s collection.

Dr. No Exhibitors' Campaign Book From Russia With Love Exhibitors' Campaign Book Goldfinger Exhibitors' Campaign Book

Dr. No (1962)

From Russia With Love (1963)

Goldfinger (1964)

Dr. No/From Russia Wiht Love Exhibitors' Campaign Book Casino Royale Exhibitors' Campaign Book Goldfinger/Thunderball Exhibitors' Campaign Book

Dr. No/From Russia With Love (1965)

Casino Royale (1967)

Goldfinger/Thunderball (1968)

Thunderball Exhibitors' Campaign Book

You Only Live Twice Exhibitors' Campaign Book

Thunderball (1965)

You Only Live Twice (1967)

On Her Majesty's Secret Service Exhibitors' Campaign Book

Composite press material sheet 1973

On Her Majesty's Secret Service (1969)

Composite press material sheet (1973)*

*For those UK double-bills which did not have an accompanying Exhibitors’ Campaign Book, the National Screen Service issued a single page or tri-folded (14" X 9") sheet advertising the various sizes of composite material available to newspapers. These double-bills usually (but not always) had a quad-crown poster (30" X 40") also available from the National Screen Service. Composite sheets are known to exist for the following UK double-bills: Dr. No/You Only Live Twice (1969), You Only Live Twice/From Russia With Love (1969), Dr. No/Thunderball (1972), Diamonds Are Forever/From Russia With Live (1973), Live And Let Die/On Her Majesty's Secret Service (1974), Dr. No/Goldfinger (1974), The Man With The Golden Gun/Live And Let Die (1975 & 1978 releases), and The Spy Who Loved Me/Live And Let Die (1979).

Composite material available for Thunderbird 6 + Goldfinger/Thunderball (1968)

There was an additional two-page sheet listing the composite material available for the 1968 double-bill of Goldfinger/Thunderball that was shown on the same day, as matinee screenings of Thunderbird 6 featured in many cinemas across the UK in the afternoons. A new quad-crown poster was issued to those cinemas that played the two different programmes, whilst others chose just to screen the James Bond double-bill. Corresponding newspaper advert blocks were also available to newspapers promoting this ‘New Idea In Entertainment’.

The programme is often mistaken as a triple-bill, but this was never the case, as cinemas would close after the afternoon matinee performance of Thunderbird 6 and Pink Panther cartoons, and then re-open in the evening for the double-bill of Goldfinger/Thunderball. The only two formal triple-bills were the 1983 programme of Octopussy/For Your Eyes Only/Thunderball shown exclusively in London at the Empire 1, Leicester Square from 9th - 22nd December 1983; and Octopussy/Diamonds Are Forever/For Your Eyes Only screened simultaneously at the Odeon Marble Arch. A new quad-crown poster was produced for the Empire engagement, and a custom-made version for the alternate programme.

Diamonds Are Forever Exhibitors' Campaign Book

Live And Let Die Exhibitors' Campaign Book

The Man With The Golden Gun Exhibitors' Campaign Book

Diamonds Are Forever (1971)

Live And Let Die (1973)

The Man With The Golden Gun (1974)

The Spy Who Loved Me Exhibitors' Campaign Book

Moonraker Exhibitors' Campaign Book

For Your Eyes Only Exhibitors' Campaign Book

The Spy Who Loved Me (1977)

Moonraker (1979)

For Your Eyes Only (1981)

Octopussy Exhibitors' Campaign Book Never Say Never Again Exhibitors' Campaign Book A View To A Kill Exhibitors' Campaign Book
Octopussy (1983) Never Say Never Again (1983) A View To A Kill (1985)
The Living Daylights Exhibitors' Campaign Book Licence To Kill Exhibitors' Campaign Book Licence To Kill Exhibitors' Campaign Book 3-page insert
The Living Daylights (1987) Licence To Kill (1989) Licence To Kill (1989) 3-page insert

GoldenEye Marketing Document

Tomorrow Never Dies Marketing Strategy Document

The World Is Not Enough Marketing Dossier

GoldenEye (1995)
Marketing Document
Tomorrow Never Dies (1997)
Marketing Strategy Document
The World Is Not Enough (1999)
Marketing Dossier
Die Another Day CD-ROM Press Kit with printed Production Notes
Die Another Day (2002) CD-ROM Press Kit with printed Production Notes
Casino Royale 26-page Marketing Guide
Casino Royale (2006) 26-page Marketing Guide
 

Collecting 007 - US Pressbooks

 
007 MAGAZINE The James Bond Films: Exhibitors’ Campaign Books (UK) Volume 3 007 MAGAZINE The James Bond Films: Exhibitors’ Campaign Books (UK) Volume 4 007 MAGAZINE The James Bond Films: Exhibitors’ Campaign Books (UK) Volume 5

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