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Identical in size to the
UK Quad-crown but printed vertically, 30" X 40" posters were initially
introduced in the USA in the 1930s. Primarily only issued for major motion
pictures, this size gained in popularity during the 1950s as theatre
owners found them more durable than 1-sheets, as they could be used both
indoors and outdoors. Their heavy card stock
made them susceptible to cracking as they
were supplied rolled and not folded like most other sizes of poster. 30" X 40"
posters were produced in much smaller quantities than the standard 1-sheet
(27" X 41"), and usually shared the same artwork but with a wider border.
The National Screen Service identification number is printed on the side on
the poster instead of the bottom right-hand corner. US
30" X 40" posters were not advertised in the United Artists
Exhibitors’ Pressbooks, and stopped being produced in the mid-1980s. |
