007 MAGAZINE's Collectors' guide to
US James Bond movie posters

For every official general release or re-release of the James Bond films in the USA from from 1963 to the present day, a variety of posters were created for in-house cinema displays and promotional purposes. These colourful and highly stylised posters are now collectors items and command high prices when sold at auction.

All films in the series since 1963 have had a 1-sheet poster produced featuring the key artwork from the advertising campaign. The smaller half-sheet often allowed for alternate artwork to be used because of its landscape format. The narrower insert poster generally used a cropped version of the main artwork, and the larger 3-sheet and 6-sheet posters often combined different artwork to create one eye-catching image. Huge 24-sheets were displayed on the sides of buildings or in the subway to promote the film during its original release. Window cards were the smallest format and usually had a blank space to accommodate promotional text for the theatre where the film was playing.

Displayed below are all the different poster sizes produced for the original US release of Goldfinger in 1964.
Goldfinger One Sheet

1-SHEET: (27" X 41") This is the most recognizable standard US movie poster and the size most popular with collectors. These posters were printed on a thin paper stock and were usually displayed in front of the theatre or in the lobby. Almost always created by studio hired artists and illustrators, they would give a bold display of title, credits, and outstanding illustrations of star portraits or a graphic depiction of the story line. Film studios often printed several different styles of posters for one film, among which might include a “Teaser” or “Advance” to be issued prior to the release of the film to attract potential audience attention.

This size became popular in the early 1900s, and remained so until the size was shortened around 1985 to the now standard 27" X 40". The 1-sheet prior to 1980 was almost always found folded in eighths with one vertical fold and two horizontal folds, and after 1980 were sent to theatres rolled.

James Bond US 1-sheet posters

Goldfinger Three sheet

3-SHEET: (41" X 81") Printed on a thin paper stock, these posters were intended to be displayed outside the theatre where the film was playing. They were printed in two or three pieces so the artwork had to be aligned at the time of display. For the bigger release films there would sometimes be two different style 3-sheets printed. In the early 1970's studios began to produce 3-sheets in one piece and by the early 1980's had phased out the printing of this size poster altogether. 3-sheet posters were printed in far fewer quantities than the 1-sheet and are therefore much rarer than the smaller posters.

James Bond US 3-sheet posters 1963 - 1974

Goldfinger Six Sheet

6-SHEET: (81" X 81") Printed on thin paper stock in four separate pieces, these posters were displayed outdoors on a small billboard. They were designed to be assembled and aligned upon display and often featured artwork different to the other posters. They were named 6-sheets as they are the size of six 1-sheets when assembled together. Produced in two or four overlapping sections these were sent to theatres folded and were often displayed using wallpaper glue, rendering them unusable for future use. 6-sheet posters were printed in far fewer numbers than almost any of the other posters and due to their display usage far fewer have survived. This size of poster stopped being issued by studios in the late 1970's.

James Bond US 6-sheet posters 1963 - 1979

Goldfinger Twenty-Four Sheet

24-SHEET: (246" X 108") These huge posters were produced to be used as billboard or subway art and usually came printed in 12 sections. They were printed on standard paper stock and were usually destroyed after the display of the poster. Very few 24-sheet posters have survived for any films and almost none for any film produced before 1950. They are now therefore some of the rarest posters due to their size and low production numbers.

A gallery of selected James Bond 24-sheet posters

Goldfinger Insert

INSERT: (14" X 36") Printed on card stock paper, these posters were used in conjunction with 1-sheets to promote a film during its engagement at any one theatre. The artwork was generally a cropped version of the 1-sheet.

James Bond US insert posters 1963 -1985

Goldfinger Half Sheet

HALF-SHEET or DISPLAY: (22" X 28") Printed on card stock paper, studios often produced two styles of this size. One style would be identical to the Title Lobby Card. These posters were often a photographic or artwork combination and were displayed in the lobby of the theatre. They were advertised in the Exhibitors' Pressbooks and sometimes called “Displays,” or “half-sheets”, as they are half the size of a 1-sheet.

Half-sheets are highly sought after by collectors due to their landscape format and framing capabilities.

James Bond US half-sheets 1963 - 1983

Goldfinger Window Card

WINDOW CARD: (14" X 22") Produced on heavy card stock, these small posters were displayed in shop windows to advertise the local showing of a feature film. They all had a blank white area of approximately 4 inches at the top of the card for the theatre's name and date of showing, sometimes overprinted (as shown on the example left) but more often that not the details were hand-written.

These posters are of a size easy to frame and are attractive to collectors for that reason.

James Bond US window cards 1963 - 1971

Goldfinger Door Panel

DOOR PANELS: (20" X 60") Tall, vertical panels, printed on thin stock paper and most often rented in sets of four or six for the more high-profile releases by the studios. They were designed to be displayed on the doors of the theatre and featured their own unique artwork. More often than not, one panel would feature the title of the film and the other panels would be the of the stars or scenes from that film. These sets were rarely rented to theatre owners, presumably due to their relatively high cost compared to the other available posters, and consequently are very rare and extremely collectible today.

Door panels were produced for From Russia With Love (1964), Goldfinger (1964), Thunderball (1965), Casino Royale (1967) and You Only Live Twice (1967).

A gallery of selected James Bond Door Panels


Goldfinger Lobby Card

LOBBY CARD: (11" X 14") Printed in sets of eight on card stock paper for display in theatre lobbies. These cards were usually produced in full colour (often hand tinted black-and-white stills) and have become very desirable collectibles. Nowadays sets are often broken up and individual cards sold separately in order to maximise their value. The images chosen were often promotional photographs rather than actual scenes from the film. Some cards also utilised behind-the-scenes photographs.



007 MAGAZINE – The James Bond Films: Exhibitors’ Pressbooks (USA) Volume 1

All the posters displayed on this page (and many more) were part of the advertising materials available from the NATIONAL SCREEN SERVICE during the original release (and reissues) of each James Bond film in the USA.

007 MAGAZINE – The James Bond Films: Exhibitors’ Pressbooks (USA) Volume 1 & 2


Builds into a complete 4-part set
covering all the promotional items and
collectables marketing tie-ins for the first seven 007 films in the UK and USA!


007 MAGAZINE – The James Bond Films: Exhibitors’ Pressbooks (USA) Volume 2

007 MAGAZINE ARCHIVE FILES James Bond Promotional Posters & Artwork File #1

007 MAGAZINE ARCHIVE FILES James Bond Promotional Posters & Artwork File #1



Purchase the latest 007 MAGAZINE publications