 |
INSERT: (14" X 36")
Printed on card stock paper, these posters were used in conjunction
with 1-sheets to promote a film during its engagement at any one
theatre. The artwork was generally a cropped version of the 1-sheet.
James Bond US insert
posters 1963 -1985 |
|
 |
HALF-SHEET or
DISPLAY: (22" X 28") Printed on card stock paper, studios often
produced two styles of this size. One style would be identical to the
Title Lobby Card. These posters were often a photographic or artwork
combination and were displayed in the lobby of the theatre. They were
advertised in the Exhibitors' Pressbooks and sometimes called
“Displays,” or “half-sheets”, as they are half the size of a 1-sheet.
Half-sheets are
highly sought after by collectors due to their landscape format and
framing capabilities.
James Bond US
half-sheets 1963 - 1983 |
|
 |
WINDOW CARD:
(14" X 22") Produced on heavy card stock, these small posters were
displayed in shop windows to advertise the local showing of a feature
film. They all had a blank white area of approximately 4 inches at the
top of the card for the theatre's name and date of showing, sometimes
overprinted (as shown on the example left) but more often that not the
details were hand-written.
These posters are of
a size easy to frame and are attractive to collectors for that reason.
James Bond US window
cards 1963 - 1971
The Benton Card Company based in North
Carolina also issued alternate window cards that offered theatre
operators a cheaper option to the more colourful National Screen
Service produced card.
A gallery of
Benton Window Cards |
|
 |
DOOR PANELS:
(20" X 60") Tall, vertical panels, printed on thin stock paper and
most often rented in sets of four or six for the more high-profile
releases by the studios. They were designed to be displayed on the
doors of the theatre and featured their own unique artwork. More often
than not, one panel would feature the title of the film and the other
panels would be the of the stars or scenes from that film. These sets
were rarely rented to theatre owners, presumably due to their
relatively high cost compared to the other available posters, and
consequently very rare and extremely collectible today.
Door panels were
produced for From Russia With Love (1964), Goldfinger
(1964), Thunderball (1965), Casino Royale (1967) and
You Only Live Twice (1967).
James Bond Door Panels
|
|
|
James Bond Banners |
BANNER: (Sizes
ranging from 24" X 30" to 84" X 120") Studios began producing banners
in the 1920s, and they were painted using full-colour silk screen art
on canvas. From the late 1930's there was transition to a card stock
material, but still silk screening in a mono-tone colour scheme and
adding a photograph pasted to the banner. Although produced by the
National Screen Service, banners were not advertised in the US Pressbooks for the films. |
|
 |
SUBWAY: (45" X
59" approx) Produced primarily for display in the New York Subway.
Advance versions appeared in the weeks leading up to the release of a
new film, with an alternate style listing the theatres showing the
film during its opening run in the city.
James Bond Subway posters
(1964-1999) |
|
 |
LOBBY CARD:
(11" X 14") Printed in sets of eight on card stock paper for display
in theatre lobbies. These cards were usually produced in full colour
(often hand tinted black-and-white stills) and have become very
desirable collectibles. Nowadays sets are often broken up and
individual cards sold separately in order to maximise their value. The
images chosen were often promotional photographs rather than actual
scenes from the film. Some lobby cards also utilised behind-the-scenes
photographs.
Goldfinger Lobby Cards (1964) & Re-issue (1966 & 1969) |
