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Also available from the
National Screen Service were 40" X 60" posters (also referred to as X, Y
or Z-Style), and like the 30" X
40" version were printed on heavy card stock. These larger posters were
often reinforced and used as a standee in theatre lobbies or on the US
Drive-In circuit. Supplied rolled, this size of poster was also printed in
much smaller quantities than the standard 1-sheet with which they shared
identical artwork. During the 1980s with the increase in multiplex venues,
the amount of advertising space available for a given film was greatly
reduced. As a result, the wide variety of poster sizes in existence
until that time was consolidated down to just the 1-sheet size. As this
greatly reduced the need for a separate organization to control poster
distribution, movie studios took back those responsibilities, and the
National Screen Service ceased operation. The final James Bond film to
have a poster issued by the NSS in the 40" X 60" size was A View To A
Kill (1985) which was promoted with an advance teaser featuring Daniel
Goozee's iconic painting of Roger Moore and Grace Jones. The design was
replicated on the
corresponding 1-sheet (27" X 41") version. |
