JAMES BOND
FACT FILES

Many of the James Bond films had advance 1-Sheet posters (27" X 41") produced by the National Screen Service for display ahead of the release to remind cinemagoers that a new 007 adventure was coming soon. These were replaced with the final 1-Sheet once the film was in release*. Advance posters generally had alternate artwork to the final release version, and in the case of Moonraker (1979) there were two different styles (both painted by Daniel Goozee) with amended text as the release date drew closer. By the time of the Daniel Craig era several variant posters were originally released with alternate artwork and new release dates prior to being rated by the Motion Picture Association of America. Most styles were adopted to advertise the film ahead of release in other territories, with text and credits adjusted for different languages. More recent films have adopted the drip-feed approach with the release of a teaser poster, and then an advance 1-Sheet, often followed by a variant final version.

With many posters now supplied to cinemas in digital format for use in electronic light-boxes, the days of the printed poster may be numbered as changes can easily be made to the files and new versions provided. However, the release date of the highly anticipated 25th James Bond Film No Time To Die went through several postponements, and the printed versions of these posters now command high prices on the collectors’ market. The oft-delayed release has created several variant versions of the No Time To Die teaser/advance 1-Sheets.

*The You Only Live Twice advance poster was originally issued in two versions. The preliminary advance teaser was first issued with the bottom portion blacked out. In subsequent weeks a second style with the full art was released [left].