007 MAGAZINE - The World's Foremost James Bond Resource!

 JAMES BOND
FACT FILES

007 MAGAZINE HOME  •  JAMES BOND NEWS  •  FACT FILES  •  MAIN MENU  •  PURCHASE 007 MAGAZINE

 

PENGUIN ‘Bond Re-jacketed’ UK Paperbacks 2006
Cover design by Roseanne Serra and Richie Fahey

CASINO ROYALE Penguin paperback Cover design by Roseanne Serra and Richie Fahey LIVE AND LET DIE Penguin paperback Cover design by Roseanne Serra and Richie Fahey MOONRAKER Penguin paperback Cover design by Roseanne Serra and Richie Fahey

DIAMONDS ARE FOREVER Penguin paperback Cover design by Roseanne Serra and Richie Fahey

CASINO ROYALE

LIVE AND LET DIE MOONRAKER

DIAMONDS ARE FOREVER

FROM RUSSIA WITH LOVE Penguin paperback Cover design by Roseanne Serra and Richie Fahey DOCTOR NO Penguin paperback Cover design by Roseanne Serra and Richie Fahey GOLDFINGER Penguin paperback Cover design by Roseanne Serra and Richie Fahey

FOR YOUR EYES ONLY Penguin paperback Cover design by Roseanne Serra and Richie Fahey

FROM RUSSIA WITH LOVE DOCTOR NO GOLDFINGER

FOR YOUR EYES ONLY

THUNDERBALL Penguin paperback Cover design by Roseanne Serra and Richie Fahey THE SPY WHO LOVED ME Penguin paperback Cover design by Roseanne Serra and Richie Fahey ON HER MAJESTY'S SECRET SERVICE Penguin paperback Cover design by Roseanne Serra and Richie Fahey

YOU ONLY LIVE TWICE Penguin paperback Cover design by Roseanne Serra and Richie Fahey

THUNDERBALL THE SPY WHO LOVED ME ON HER MAJESTY'S
SECRET SERVICE
YOU ONLY LIVE TWICE
THE MAN WITH THE GOLDEN GUN Penguin paperback Cover design by Roseanne Serra and Richie Fahey

OCTOPUSSY & 007 IN NEW YORK  Penguin paperback Cover design by Roseanne Serra and Richie Fahey

LIVE AND LET DIE Penguin paperback Times Promotional Rear Cover design by Roseanne Serra and Richie Fahey

THE MAN WITH THE
GOLDEN GUN
OCTOPUSSY AND
THE LIVING DAYLIGHTS
OCTOPUSSY AND
007 IN NEW YORK
Published 17th May 2008
Promotional giveaway with
The Times weekend supplement
LIVE AND LET DIE
[Rear cover]
Published 17th May 2008
Promotional giveaway with
The Times weekend supplement

Originally available only in the USA from 2002 with striking new covers by Roseanne Serra and Richie Fahey, Penguin then issued the series in the UK on 26th October 2006, with print runs of 5,000 copies for each title. As part of the Ian Fleming centenary in 2008, the first five novels with these covers were given away as part of a promotion with The Times newspaper starting with CASINO ROYALE on Monday 19th May. As an introduction to the promotion a new publication of OCTOPUSSY AND 007 IN NEW YORK was included in The Times weekend supplement on Saturday May 17, 2008. The slim volume retained the same cover artwork but only included the two short stories. Richie Fahey later designed a new cover for QUANTUM OF SOLACE The Complete James Bond Short Stories when this volume was published by Penguin on August 26, 2008, although this cover was only available in the USA and Canada. A boxed set of all fourteen books was originally released in 2006 and has been reissued several times for sale in different retail outlets and online booksellers throughout the UK.

The UK editions also differ from the slightly larger trade paperbacks (129mm X 198mm) issued in the USA, as their spines are numbered 1-14 and they all feature new introductions by respected contemporary authors, including Jeffery Deaver (CASINO ROYALE) and Charlie Higson (FROM RUSSIA, WITH LOVE).

Ian Fleming the Penguin 007 Collection box-set
Roseanne Serra and Richie Fahey

The following article by GRAHAM RYE first appeared in 007 MAGAZINE #43 in 2004, following the publication of the new Penguin paperbacks in the United States.

...because class never goes out of style!

Every so often in the sea of marketed mediocrity perpetrated in the name of James Bond 007, something of worth is produced which is not only a joy to behold and own, but in time will also become a desirable and much sought-after collectable. The new Penguin Books' US series of the 14 original lan Fleming James Bond novels is one such case in point. Designed by Roseanne Serra and Richie Fahey in broad stylish strokes, the flair and tongue-in-cheek humour dare-I-say-it bordering on camp that pervades these designs, enable these covers to succeed exactly in their purpose - they actually make you want to handle the book to discover ‘what's this all about!’ Significantly sexier than their Penguin Books UK counterparts, whose pointless abstract cover designs wouldn't look out of place on the walls of the Holiday Inn hotel chain, Penguin Books US have succeeded in breathing ‘old life’ back into the Bond novels with the decidedly ‘retro’ look of these new printings.

LEFT: Artist Richie Fahey with his wife Maria Cristina

Richie Fahey rough sketches
Richie Fahey montage

And how did these ‘modern masterpieces’ come about? Graphic designer and photographer Richie Fahey takes up the story: “Penguin decided to start with CASINO ROYALE. I read the book, researched old James Bond covers, and made some sketches. I gave the sketches to Roseanne Serra, the art director for the series, and she presented them to Penguin and the Ian Fleming Estate. Together they chose one of the sketches, which consisted of: Vesper, nude, standing on the left side of the cover; Le Chiffre dealing baccarat with two players and James Bond in the foreground within a panel in the middle of the cover; title on lower right and lan Fleming's name in the upper-right-hand corner. However, the Ian Fleming estate specified that they did not want naked women or James Bond on any covers.

With the help of my wife Maria Cristina, who did the hair, make-up and styling for the series, Vesper was photographed in a black cocktail dress and James Bond was photographed with low-key lighting so he could not be recognised. For Le Chiffre, a friend was photographed with my wife and I. Then I shot everything in black and white on a medium format camera.

From the contact sheets from the shoot, I selected images and composed different versions to show to Roseanne. We picked one version and I made 11x14 black and white prints of Vesper, Le Chiffre at the Baccarat table, and James Bond. I then coloured them with photo oil paints using q-tips and bits of cotton balls wrapped around a toothpick. After they dried, I scanned and arranged them and tried different typefaces for the title and Ian Fleming's name. I showed this to Roseanne and we chose the typefaces that worked best. However, Roseanne thought the cover was lacking something. We decided maybe falling playing cards would be good, so I went and photographed, printed, coloured and scanned falling cards. Roseanne showed this version to Penguin and the Ian Fleming Estate. The Ian Fleming Estate did not like the cover (I think they really liked the British versions and mine are very different from them) but Penguin and the Fleming Estate were able to work it out by taking James Bond off the cover.

The rest of the covers would basically go through the same process and follow the same guidelines we created from CASINO ROYALE: Ian Fleming in the upper right, colourful background, panel in the middle, a female character, the villain and an element from the story with my inspirations coming from the story and old James Bond covers.

Richie Fahey montage

CASINO ROYALE  Penguin paperback Cover design by Roseanne Serra and Richie Fahey
FOR YOUR EYES ONLY  Penguin paperback Cover design by Roseanne Serra and Richie Fahey

James Bond would only appear on a couple of covers as small and unrecognisable figures and as the hand holding the gun on the back. I tried photographing the women naked for the next two covers and the Estate did not seem to mind (Honey is naked when Bond first meets her)”.

This attractively packaged series really is a breath of fresh air in the publishing of the James Bond novels in paperback, and are a beautiful way to introduce yourself or a friend to Ian Fleming's wonderful stories.

DOCTOR NO Penguin paperback Cover design by Roseanne Serra and Richie Fahey

PENGUIN PAPERBACKS

PENGUIN CENTENARY EDITION PAPERBACKS


FACT FILES INDEX

 

FACT FILES - James Bond UK Paperbacks