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“Double the Danger! Double the Women!”
Roger Moore was announced as the new James Bond in August 1972 (whilst Diamonds Are Forever was still on general release), but before the world could see his first outing as 007 there was still a chance to see Sean Connery in the role for the last time before the 60s films were sold to television.

Composite advert blocks for UK double-bills

All of Sean Connery's James Bond films could be seen in various combinations across the UK from 1969-1974, but only two of these double-bills were seen in London's West End - Dr. No/You Only Live Twice had played at the London Pavilion in early April 1969; and From Russia With Love was was paired with Diamonds Are Forever at the London Pavilion for two weeks in mid-June 1973, but was still playing provincially as late as December 1974. The National Screen Service produced quad-crown posters for many of these revivals, and also made advert blocks available to newspapers for other combinations of films which did not have a corresponding poster. The Connery films could be seen across the country in major cities and provincial cinemas throughout the 1970s - even though at this time Roger Moore was firmly established as 007.

You Only Live Twice/Diamonds Are Forever/From Russia With Love double-bills

Live And Let Die first opened in the USA on June 27, 1973 and had its UK Royal Charity Premiere at the Odeon Leicester Square on July 5 with Roger Moore and Jane Seymour in attendance. The film continued to play at the Odeon Leicester Square until early September when it moved to the London Pavilion. Live And Let Die was still playing in London and across the country until November 1973. Roger Moore’s debut was hugely successful at the box-office and grossed half as much again as Diamonds Are Forever. Live And Let Die was re-released in April to July 1974 and played at the Odeon St. Martin’s Lane, and again on a double-bill with On Her Majesty’s Secret Service at the London Pavilion from August 25 to September 7, 1974.

Live And Let Die Odeon Leicester Square 1973

ABOVE: (top left) Flyer advertising the opening of Live And Let Die at the Odeon Leicester Square, (top right) Premiere ticket. (centre right) New James Bond Roger Moore and his wife Luisa Mattioli at the premiere (bottom left) The Odeon Leicester Square on premiere night Thursday July 5, 1973 (bottom right) Ticket from the 8.25pm screening of Live And Let Die on July 24, 1973.

Live And Let Die/On Her Majesty's Secret Service London Pavilion 1974

ABOVE: (top left & right) Piccadilly Circus 1973. Live And Let Die played at the London Pavilion from September 2 - October 13, 1973. (bottom) Live And Let Die screened again at the London Pavilion on a double-bill with On Her Majesty's Secret Service for two weeks in August/September 1974.

“Nobody Does it Better”
In order to capitalise on the success of Live And Let Die, its follow up, The Man With The Golden Gun, was hastily produced in 1974 and premiered in London at the Odeon Leicester Square on Thursday December 19, where it played until March 16, 1975. Roger Moore's second 007 adventure then went on general release across the country concurrently with its initial London engagement.

The Man Wih The Golden Gun Odeon Leicester Square 1974

The Royal Charity Premiere was again attended by Roger Moore (seen below shaking hands with H.R.H. The Prince Philip, The Duke of Edinburgh) and his wife Luisa Mattioli. Also in attendance were co-stars Christopher Lee, Britt Ekland, Maud Adams, Hervé Villechaize and main title singer Lulu (pictured above). Producers Harry Saltzman & Albert R. Broccoli also attended, although by this point their professional partnership was nearing its end. Roger Moore’s second 007 adventure also played concurrently at the Odeon St. Martin’s Lane from February 13 to March 15, 1975. Although less successful than its predecessor, The Man With The Golden Gun was later re-released twice on double-bills with Live And Let Die in 1975 & 1978, and Moonraker in 1980.

The Man With The Golden Gun Premiere 1974
Bond on TV

Bond on TV
The first six James Bond films were sold to ITV in 1974 for a then staggering £850,000. The initial deal allowed each film to be shown only twice, and not exceed a total of two screenings a year. Cinema owners were outraged at the sale, as far as they were concerned the films were still making significant money theatrically. There was a fear that cinemas would be empty on the nights Bond films were on TV...
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